Category: Knowledge Sharing

Making the same mistake

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Every day I see a greater digital divide within companies. I recently worked on a collaboration project that involved both groups of apprentices / graduates and those that are more used to faxes than Facebook. It made me realise we are making the same mistakes with collaboration tools (open, social, transparent working etc.) as we did with email and Knowledge Management tools of the 1990s.

 

Apprentices and graduates ‘just get it’ in terms of understanding how to use technology to connect them to people and content, regardless of interface. Forget about corporate emails – they just don’t want to bother about desktops or email clients. But reach out to them on mobile day or night and they will respond. They see the value of making connections online and how to use the open and social tools to network within organisations. They expect good technology and connectivity and if the company can’t provide it they will use their own. If they can’t be provided with spaces to connect and network they will develop their own.

 

Other groups within the company needed far greater training, floor walking and hand holding to understand the potential and possibilities of the value of connecting and collaborating. With good content strategies, knowledge and people management, stewardship and governance many of these issues are overcome but what struck me was the change in approach needed by those responsible for implementation and success of collaborative working.

  

I’m old enough to remember the only ‘IT’ training you received was how to use the fax machine, the photocopy and the phone handset. When email arrived it was similar with one approach to training and ‘after school’ extra training for those that were slow on the uptake. The training provided showed us how to use the new tool. When you asked the trainer what to use it for that was a very different matter.

  

As we move towards more open, transparent and social ways of working within organisations I do fear we are making the same mistakes we made with email and Knowledge Management. We can introduce the tools and technology, show them how to use it but not guide people on what to share.

  

Too many times I have seen organisations deploy the technology, train people how to use it but give them no further guidance on how to work more transparently, open and socially. Hence we get the situation that the tools are not used, or maybe worst they are used to create additional noise but no value. If we thing email and various KM document coffins are bad enough imagine a screen full of irrelevant activity streams, notifications, thousands of 2 people communities (if you can have a community of 2) and invites to connect and follow with thousands of people you have never heard of and frankly don’t need to connect to every within your organisation.

 

To bridge this digital divide within organisations we need to ensure that these collaborative, open, social tools have sufficient strategy, governance and stewardship around them, aligned with a good content or knowledge strategy for the user groups so they have an understanding of what will provide value to themselves, their communities and their company. Once this is in place we can then worry about the floor walking and handholding from a technology level.

We need to learn how to use technology to be better human professionals

715Caught this comment from Dr Paul C Tang, chief innovation and technology officer at Palo Alto Medical Foundation in California, which emphasises why breeching the digital divide is only possible if we see deployment of tools and apps as a way to improve human interaction, not replace it.

“Just adding an app won’t necessarily make people better doctors or more caring clinicians. What we need to learn is how to use technology to be better, more human professionals.”

The proliferation of gadgets, apps and web-based information has given doctors a black bag of new tools, but also created something of a generational divide.

Older doctors admire, even envy, their young colleagues’ ease with new technology. But they wory that the human connections that lie at the core of medical practices are at risk of being lost.

Far too often we look at deployment of collaboration and knowledge sharing tools as a technology project with the hiring of IT project managers and business analysts. Why, after all these years of collaboration tools being avaialble, do we still have less than 10% adoption in many organisations, and in many cases only 1% of actual valued usage? Part of it is due to the cultural and business change elements not being factored into any IT programme. How do we deal with nuturing people into these technologies? How do we look how it improves the human interaction and relationships? In many cases we reach for the easy targets of cosy office based workers who have desktops and an understanding of why these tools help. The real challenge is dealing with front-line and hard to reach workers that need to be guided on the benefits and how the trust relationship is changing. This nuturing and in mnay cases ‘hand-holding’ will be essential to enable collaboration tools to be seen as an key tool in changing the way we work and our relationship with organisations, customers, colleagues and others.

stopping the stream from flooding

stopping the stream from flooding

With all the wet weather around in the UK it was timely to revisit these articles regarding managing the stream from social business tools.

http://libraryclips.blogsome.com/2012/03/26/enterprise-activity-streamssometimes-it-is-about-the-technology/

http://www.alanlepofsky.net/alepofsky/alanblog.nsf/dx/three-areas-id-like-to-see-improved-in-social-business-software

In all my work within organisations I have yet to see a solution to the management of the activity stream. It’s one of the reasons that email will be with us for a long time. People can organise their own stream of content through their inbox.  With current social tools it’s similar to packing up the sandbags in a flood zone as the torrent of content, updates and communications is impossible to keep up with after being in meetings, telephone calls and catch-ups for much of the day. Yes it is a case of filter failure but the filter needs to come from a gatekeeper otherwise the stream will burst its banks and drown us with content.

The digital must support the physical

Love this piece from RSA.

http://www.rsablogs.org.uk/2012/social-economy/web-20-rise-partisan/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+rsaconnectedcommunities+%28Connected+Communities%29

It shows how we can isolate ourselves within digital networks and increase the silo mentality rather than try to increase the transparency. The same dangers may prevent themselves when implementing social technologies and without strong ‘human engagement’ to support the digital engagement many deployments will fail.

I strongly believe the digital world is here to support the physical world that we occupy. We must resist the temptation just to confine ourselves away in the digital social networks but use them to support our real physical world and the relationships and beliefs we develop. In many areas of life digital interaction would not succeed without some physical, real-life human contact.

The 2012 Obama For America (OFA) campaign was the culmination of the president’s belief in the power of neighbourhood action that he acquired as a community organiser in poor areas of Chicago in the 1980s. That faith in bottom-up organising was combined with a massive digital database to produce a campaign that was simultaneously hyper localised and rigorously centralised.

He created a matrix of field officers that were concentrated in the swing states. The Obama camp believed a strong missionary fervour that friendship, contact and the personal touch are how you win elections.

The deployment of adoption of social tools is not about technology. It is about building the right conditions; champions, advocates, support networks and contact points that ensure the purpose of the deployment (generally breaking down silos or barriers, increasingly transparency and knowledge sharing) are successful.