Saw this on tembosocial which again poses the question why people within organisations don’t share.
http://blog.tembosocial.com/blog/bid/275915/Social-Business-Why-Aren-t-People-Sharing?goback=%2Egde_2225440_member_222774240
Sharing is a fundamental mechanism in any kind of enterprise. From the development of the canteen discussions, water cooler moments, information management systems, knowledge management processes and now enterprise social networking platforms, sharing can bring immense value in the form of new innovations, improved decision-making, shorter time to market for new products, faster introduction of new hires, and so forth.
KM and social technologies make sharing of information, expertise and connections across the enterprise and beyond easier than ever before, but whether or not information is shared in a certain environment or situation always comes down to such things as people’s attitudes and behaviors (dare I use the word “culture”) in a group of people.
Despite the influx of KM and social tools into companies it does mean that people will automatically start to share what they know or information they possess with other people who might need it. The introduction of tools and processes are treated like many other IT projects, such as CRM and ERP systems, with fact finding, project management and configuration. But very few projects ever look to understand the psychology of sharing. We also need to understand the context in which we want people to start sharing with each other. When we have that understanding, we should have some idea of what buttons to push to make it happen, such as what technologies to use and how to design, implement and introduce them to the intended users.
One of the often neglected is to train people how to network. This doesn’t involve teaching people to hold regular coffee meetings or hand out business cards but show them the benefits of having a connected life within an organisation and the benefits this can achieve (or the cost if this is not achieved). In essence we are looking at building communities and the principles and benefits really haven’t changed since the Etienne Wenger days. In enterprises there is still little importance or regard paid to the development of communities, both physical and virtual. In communities individuals can build reputation, which is one of the key motivating factors for people to begin sharing.
Peer recognition is another key important factor that encourages sharing within an enterprise. Recognition means the most to us when it comes from those who really know the subject – who know what they’re talking about. It’s great to have your boss think you’re a top performer, but chances are your boss doesn’t know enough about the technical part of your work to know how good you really are – but your peers do.
Relationships are another key element to encourage knowledge sharing. An organisation can foster relationships many ways, but nearly all of them involve people being in conversation with each other. It is through conversation that we learn enough about the other to know the depth of their knowledge, where their strengths lay, what interests they have, and what they are passionate about.
By nature we generally want to share. But in most organisations we are faced with an environment that is not conducive to sharing. I have seen countless policies introduced by companies that appear hell bent on defeating the human tendency to share knowledge. One sure way is to create a situation where in order for one person to succeed the other has to lose. Too many organizations create those conditions with performance management systems that rank order or pit one person against another.
And fundamentally companies ask the wrong question. Rather than look to introducing tools and incentive schemes to share they should be looking at how do they develop relationships, communities, reputations and recognition that will set the wheels in motion for greater knowledge sharing?
PS – it you want to begin developing a knowledge sharing strategy in your organization start with watching ‘Pay it Forward’
http://uk.movies.yahoo.com/movie/pay-it-forward/
Category: Digital Divide
We need to learn how to use technology to be better human professionals
Caught this comment from Dr Paul C Tang, chief innovation and technology officer at Palo Alto Medical Foundation in California, which emphasises why breeching the digital divide is only possible if we see deployment of tools and apps as a way to improve human interaction, not replace it.
“Just adding an app won’t necessarily make people better doctors or more caring clinicians. What we need to learn is how to use technology to be better, more human professionals.”
The proliferation of gadgets, apps and web-based information has given doctors a black bag of new tools, but also created something of a generational divide.
Older doctors admire, even envy, their young colleagues’ ease with new technology. But they wory that the human connections that lie at the core of medical practices are at risk of being lost.
Far too often we look at deployment of collaboration and knowledge sharing tools as a technology project with the hiring of IT project managers and business analysts. Why, after all these years of collaboration tools being avaialble, do we still have less than 10% adoption in many organisations, and in many cases only 1% of actual valued usage? Part of it is due to the cultural and business change elements not being factored into any IT programme. How do we deal with nuturing people into these technologies? How do we look how it improves the human interaction and relationships? In many cases we reach for the easy targets of cosy office based workers who have desktops and an understanding of why these tools help. The real challenge is dealing with front-line and hard to reach workers that need to be guided on the benefits and how the trust relationship is changing. This nuturing and in mnay cases ‘hand-holding’ will be essential to enable collaboration tools to be seen as an key tool in changing the way we work and our relationship with organisations, customers, colleagues and others.
stopping the stream from flooding
With all the wet weather around in the UK it was timely to revisit these articles regarding managing the stream from social business tools.
In all my work within organisations I have yet to see a solution to the management of the activity stream. It’s one of the reasons that email will be with us for a long time. People can organise their own stream of content through their inbox. With current social tools it’s similar to packing up the sandbags in a flood zone as the torrent of content, updates and communications is impossible to keep up with after being in meetings, telephone calls and catch-ups for much of the day. Yes it is a case of filter failure but the filter needs to come from a gatekeeper otherwise the stream will burst its banks and drown us with content.
The digital must support the physical
Love this piece from RSA.
It shows how we can isolate ourselves within digital networks and increase the silo mentality rather than try to increase the transparency. The same dangers may prevent themselves when implementing social technologies and without strong ‘human engagement’ to support the digital engagement many deployments will fail.
I strongly believe the digital world is here to support the physical world that we occupy. We must resist the temptation just to confine ourselves away in the digital social networks but use them to support our real physical world and the relationships and beliefs we develop. In many areas of life digital interaction would not succeed without some physical, real-life human contact.
The 2012 Obama For America (OFA) campaign was the culmination of the president’s belief in the power of neighbourhood action that he acquired as a community organiser in poor areas of Chicago in the 1980s. That faith in bottom-up organising was combined with a massive digital database to produce a campaign that was simultaneously hyper localised and rigorously centralised.
He created a matrix of field officers that were concentrated in the swing states. The Obama camp believed a strong missionary fervour that friendship, contact and the personal touch are how you win elections.
The deployment of adoption of social tools is not about technology. It is about building the right conditions; champions, advocates, support networks and contact points that ensure the purpose of the deployment (generally breaking down silos or barriers, increasingly transparency and knowledge sharing) are successful.
Mark Tilbury - digital workplace specialist 