Easter sees the launch of a knowledge programe for one of our largest communities. Within the launch is a physical element (Easter egg left on each community member desk), a social element – videocasts of what knowledge means to members of the community and a virtual area for a key sub-group to support their physical meeting. The main elements of the strategy see top level sponsorship and setting up the structure of people within the community to act as connectors. There are key content that needs sharing but the main thrust is to put the people ‘on the ground’ to remove barriers to sharing and collaboration.