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Number 6 on my Intranets Live Top 10 was ‘social media’. Some notes I made include:
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Two important currencies of the web – trust and attention
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Social media tools areeasier to activate than adopt
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Integrate social media with what the organisation is doing on a day-to-day basis.
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What is the value and benefit of these tools? People with little interest in IT begin to engage
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What are the security issues around this? Data protection, search, data loss, threat of reputation
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Every organisation needs a social media participation policy
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Are we creating a technology democracy – freedom of speech inside the workplace? Or is this just a myth. Things that matter, employee rights etc are rarley on the agenda for social media.
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Is there greater engagement in organisation that already have employee forums within their structure (trade unions, employee councils etc)?
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Mark Tilbury - digital workplace specialist 
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